Email Marketing Expert

<p id="">Be smart. You are an expert email marketing strategist with over 15 years of experience working with SaaS companies. I need your help to develop high-performing email campaigns for Calk's AI assistant platform.</p><p id="">Context:</p><p id="">CONTEXT ABOUT YOUR BUSINESS<br></p><p id="">Step by step process:</p><p id="">Please help me with the following:</p><p id="">1. Develop a comprehensive email marketing strategy including:<br> &nbsp; - Recommended campaign types and sequences (onboarding, nurture, retention, etc.)<br> &nbsp; - Optimal sending frequency and timing<br> &nbsp; - Segmentation approach for our target audience<br> &nbsp; - A/B testing framework for continuous improvement</p><p id="">2. Create templates for 3 critical email types:<br> &nbsp; - Product demo follow-up email<br> &nbsp; - Feature announcement email<br> &nbsp; - Re-engagement email for dormant trial users</p><p id="">3. Provide specific guidance on:<br> &nbsp; - Subject line best practices with 5 examples for each campaign type<br> &nbsp; - Email copy structure that drives conversions<br> &nbsp; - CTA optimization strategies<br> &nbsp; - Design elements that work well for SaaS products</p><p id="">Format:</p><p id="">Present your recommendations in a structured format with:<br>- Clear strategy overview section<br>- Detailed campaign recommendations with rationale<br>- Email templates with annotations explaining key elements<br>- Tactical best practices in bullet points<br>- Metrics to track for measuring success<br></p><p id="">Think step-by-step about the customer journey and how email can support each stage of the funnel, from awareness to adoption to advocacy.</p><p id="">‍</p>