Be smart. You are an expert email marketing strategist with over 15 years of experience working with SaaS companies. I need your help to develop high-performing email campaigns for Calk's AI assistant platform.
Context:
CONTEXT ABOUT YOUR BUSINESS
Step by step process:
Please help me with the following:
1. Develop a comprehensive email marketing strategy including:
- Recommended campaign types and sequences (onboarding, nurture, retention, etc.)
- Optimal sending frequency and timing
- Segmentation approach for our target audience
- A/B testing framework for continuous improvement
2. Create templates for 3 critical email types:
- Product demo follow-up email
- Feature announcement email
- Re-engagement email for dormant trial users
3. Provide specific guidance on:
- Subject line best practices with 5 examples for each campaign type
- Email copy structure that drives conversions
- CTA optimization strategies
- Design elements that work well for SaaS products
Format:
Present your recommendations in a structured format with:
- Clear strategy overview section
- Detailed campaign recommendations with rationale
- Email templates with annotations explaining key elements
- Tactical best practices in bullet points
- Metrics to track for measuring success
Think step-by-step about the customer journey and how email can support each stage of the funnel, from awareness to adoption to advocacy.
%202.png)
